Business Communication: NMIMS Internal Assignment Applicable for Dec 2025 Examination

Business Communication

Dec 2025 Examination

Q1. A consumer goods company, is launching a new line of organic cleaning products. The marketing team, led by a new manager, has developed a campaign that focuses solely on the superior cleaning power of the products. The campaign copy is dense with technical details about the proprietary formula. A focus group, however, revealed that the target audience is primarily motivated by environmental sustainability and health benefits, not just cleaning effectiveness. The feedback also highlighted that the language was too formal and lacked an emotional connection. What specific adjustments should Sarah’s team make to their persuasive messaging strategy to better align with the audience’s motivations and achieve a successful product launch? (10 Marks)

Ans 1.

Introduction

Understanding the motives, values, and emotional drives of the target audience is essential for effective marketing communication. In this scenario, a consumer goods firm is introducing a new line of organic cleaning products. The marketing effort, coordinated by a new manager, focusses on the cleaning formula’s technical excellence. However, focus group response suggests that the audience prioritises environmental sustainability and health advantages, and that the message is too formal and emotionally distant. To ensure a successful product launch, the team needs adapt its 

 

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Q2(A) A manager at a software company must inform a long-time employee that their performance is consistently below expectations, and a formal performance improvement plan is being initiated. The manager’s goal is to ensure the employee understands the seriousness of the situation while maintaining a professional relationship.What is the primary purpose of a negative performance review in this scenario? (5 Marks)

Ans 2A.

Introduction

Performance evaluations are an essential component of organisational management, functioning as both a tool for assessing employee contributions and a method for directing progress. In this scenario, a manager at a software firm must deal with a long-term employee whose performance has continually fallen below expectations. The management intends to begin a formal performance improvement plan (PIP). Delivering a negative performance evaluation in this environment is a tricky process, since the objective is to express the gravity of the issue while being professional and productive with the individual. Understanding the fundamental goal of 

Q2(B) Larsen & Toubro (L&T) is a multinational conglomerate with a significant digital presence, using various platforms for internal and external communication. L&T’s communication strategy includes internal podcasts for employee training, interactive dashboards on their website for stakeholder engagement, and real-time messaging apps for project teams. This approach allows them to streamline processes and maintain a cohesive brand identity across different channels and audiences.

Based on the caselet, identify and explain two ways L&T leverages digital communication to enhance business practices, citing specific examples from the text. (5 Marks)

Ans 2B.

Introduction

In today’s corporate context, digital communication is a vital facilitator of efficiency, engagement, and brand consistency. Larsen & Toubro (L&T), a worldwide corporation, shows how digital technologies may be strategically used to improve internal processes, engage stakeholders, and maintain a consistent corporate identity. L&T uses a variety of digital media, including internal podcasts, interactive dashboards, and real-time messaging applications, demonstrating an intentional dedication to improving business procedures