Operations Management
Dec 2025 Examination
Q1. A fast-growing meal kit delivery startup is experiencing operational bottlenecks as it tries to offer more customization options to customers, such as dietary preferences and portion sizes. While customers appreciate the flexibility, the increased complexity is leading to higher costs, longer lead times, and more frequent errors in order fulfillment. The operations manager is considering using PCN analysis to map out the process and identify opportunities to streamline operations without sacrificing the personalized experience that differentiates the brand. How should the operations manager apply Process-Chain-Network (PCN) analysis to redesign the service delivery process, balancing the need for customization with operational efficiency and cost control? (10 Marks)
Ans 1.
Introduction
The current meal-kit delivery sector is prospering because it promises convenience, fresh ingredients, and the capacity to accommodate client preferences such as dietary restrictions, portion sizes, and flavour profiles. For a rapidly developing firm, however, this strength may soon become a liability. As more customisation choices are provided, operational complexity grows, resulting in higher prices, longer lead times, and more
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Q2(A). A switchgear manufacturer must plan production for the next year. The company can either maintain a constant workforce and production rate (level strategy), incurring inventory holding and backorder costs, or adjust capacity each period (chase strategy), incurring overtime, undertime, hiring, and layoff costs. The workforce is skilled, and frequent changes may affect morale and productivity. The company seeks to minimize total costs while ensuring operational stability. Evaluate the implications of choosing a level strategy versus a chase strategy for a manufacturer of electrical switchgears, given the cost structures and operational realities described. Justify which strategy you would recommend, considering factors such as inventory costs, workforce stability, and the feasibility of frequent hiring or layoffs. (5 Marks)
Ans 2a.
Introduction
Production planning is one of the most difficult tasks for manufacturing companies, especially when balancing consumer demand with available resources. In sectors such as switchgear manufacture, where the workforce is highly trained and output accuracy is critical, the choice of production strategy has far-reaching consequences not just for cost but also for quality, morale, and long-term stability. The level and chase strategies
Q2(B). An established Indian manufacturing company is experiencing pressure from customers demanding greater variety, customization, and faster delivery of products. At the same time, the firm must control costs and maintain operational efficiency to remain competitive against global players. The management is considering whether to invest in flexible manufacturing systems, redesign its supply chain, or limit product variety. Evaluate the implications of increasing customer expectations and product/service proliferation on the operations management practices of an Indian manufacturing firm. Critically discuss how the firm should balance customization, cost control, and operational complexity, and justify which strategies would best position the firm for sustained competitiveness in a liberalized economy. (5 Marks)
Ans 2b.
Introduction
Indian industry has seen a tremendous transition during the last three decades. Liberalisation, globalisation, and the growth of digital technology have transformed the expectations of both local and foreign consumers. Customers now want more choice, more customisation, faster lead times, and competitive price. For established businesses, especially those
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